12/11/2015 - PatientDirect®, Our New Extended Content Label
As part of our strategic product portfolio diversification plan, our latest round of capital investments includes the acquisition of specialized, high speed assembly equipment for the production of Extended Content Labeling (ECL) for pharmaceutical and other applications.
As opposed to simply manufacturing an ECL similar to other solutions in the marketplace, we came up with an innovative design from the ground up; we interviewed several pharmaceutical package engineers and we discovered that there was a need for a solution that addressed both the requirement for additional real-estate and for a thinner construction, which would be ideal for packaging line efficiencies. The result of this process is our PatientDirect® design, which ensures both a higher number of labels per roll and absolute consistency between the graphics of the base label and the extended content booklet. Our PatientDirect® solution is yet another illustration of our commitment to bring Best Total Value to pharmaceutical manufacturers around the world.